The Room Podcast
Connecting you with well-known thought leaders to learn from their experiences. A captivating story that weaves together marketing lessons, real-life challenges, and exciting drama, set in the Indian business landscape. Here's the story, covered in 10 episodes. Enjoy the journey and learn valuable marketing lessons along the way
Here's a brief outline of the story
Title: "The Rise of Eury Industries"
Setting: Ahmedabad, India
Protagonist: Rehan, a young and ambitious marketing professional
Company: Eury Industries, a mid-sized FMCG company
Episode 1: "The Revamp"
Rehan steps into a storm at Eury Industries as the new Head of Marketing. With the brand’s image at stake and sales plummeting, can he overcome the resistance from his traditional-minded colleagues and revolutionize the company’s future?
Episode 2: "The Social Media Faux Pas"
A single controversial post sends Eury Industries into a social media frenzy. As backlash mounts, Rehan must act swiftly to contain the crisis. Will he manage to turn the tide and restore the brand’s reputation?
Episode 3: "The Product Launch"
The stakes are high as Rehan spearheads the launch of Eury Plus. With the health-conscious market in his sights, can he navigate the complex web of distribution channels and influencer partnerships to ensure a successful debut?
Episode 4: "The Competition Conundrum"
A formidable new competitor, Green Earth, threatens Eury Industries’ market share. Rehan must delve deep into their strategy and craft a counter-plan. Will he outsmart the competition and secure Eury’s position?
Episode 5: "The Event Marketing Frenzy"
Chaos ensues as Rehan organizes a high-profile event for Eury Plus. With logistical nightmares and last-minute changes, can he pull off a flawless event and make a lasting impression?
Episode 6: "The Digital Marketing Dilemma"
With a tight digital marketing budget, Rehan faces tough choices between Google Ads, Facebook Ads, and influencer marketing. Can he make the right call and maximize ROI to drive the campaign’s success?
Episode 7: "The Partnership Predicament"
Eury Industries considers a game-changing partnership with a top e-commerce platform. Rehan must negotiate terms that favor the company while maintaining brand control. Will he secure the deal that could transform Eury’s future?
Episode 8: "The Customer Retention Challenge"
Low customer retention rates threaten Eury Industries’ growth. Rehan devises a loyalty program to boost engagement. Can he win back the customers’ hearts and ensure their loyalty?
Episode 9: "The Rebranding Revolution"
Eury Industries embarks on a bold rebranding journey. Rehan must ensure a seamless transition and consistent messaging. Will he succeed in redefining the brand and captivating the audience?
Episode 10: "The IPO Success"
Eury Industries goes public, and Rehan’s marketing strategies are put to the ultimate test. As the company’s valuation soars, he reflects on the journey. What marketing lessons will he carry forward?
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